Job Description
Job Summary:
Insight Global’s client is looking for a creative and data-savvy Content & Social Media Specialist to help shape how their brand connects with music professionals and the broader entertainment industry. You’ll create compelling content, drive engagement, and grow our digital presence — turning awareness into action by supporting lead generation, referrals, and industry credibility. This role is perfect for a versatile marketer with a strong visual eye, sharp copy instincts, and a knack for digital storytelling. You should feel just as confident editing a video as writing a social caption or analyzing engagement metrics.
- 3–5 years of experience in content creation or social media, ideally in music, entertainment, or finance
- Proficient with design tools (Photoshop, Illustrator, InDesign, Canva) and video editing software
- Strong photography/videography and editing skills
- Excellent writing and communication skills with platform-specific adaptability
- Solid knowledge of social platforms, content strategy, and analytics tools (Sprout Social, Meta Suite, GA4)
- Organized, detail-oriented, and thrives in a fast-paced, collaborative environment
Key Responsibilities
Content Creation & Messaging
- Build tailored content calendars that speak to distinct industry segments (artists, managers, attorneys, etc.).
- Design and produce visual content using Adobe Creative Suite, Canva, and similar tools.
- Create and edit short-form videos (Reels, TikToks, Shorts) that tell impactful financing stories, spotlight clients, and highlight music industry education.
- Write clear, engaging copy for social media, emails, blogs, scripts, and landing pages that translate financial offerings into accessible language.
- Design marketing collateral for both print and digital use — including event signage, merch, invites, and more.
Social Media Strategy & Community Management
- Manage daily posting, engagement, and community building across Instagram, LinkedIn, TikTok, YouTube, Facebook, and X (Twitter).
- Use Sprout Social to schedule content, track KPIs, and monitor performance.
- Grow and engage online communities while identifying UGC and influencer opportunities.
- Monitor analytics (reach, engagement, follower growth, conversions) and use insights to improve content strategy and targeting.
- Implement basic tracking tools (QR codes, backlinks, etc.) to measure digital engagement.
Cross-Functional Collaboration
- Partner with sales and other departments to align messaging across campaigns and product launches (e.g., YouTube Financing, Catalog Advances).
- Support paid digital marketing efforts with strategic copy and creative assets.
Qualifications
- 3–5 years of experience in content creation or social media, ideally in music, entertainment, or finance
- Proficient with design tools (Photoshop, Illustrator, InDesign, Canva) and video editing software
- Strong photography/videography and editing skills
- Excellent writing and communication skills with platform-specific adaptability
- Solid knowledge of social platforms, content strategy, and analytics tools (Sprout Social, Meta Suite, GA4)
- Organized, detail-oriented, and thrives in a fast-paced, collaborative environment
Bonus Points
- Understanding of the music industry (royalties, publishing, touring, etc.)
- Experience with influencer or referral campaigns
- Familiarity with paid social and SEO basics
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